

Not Your Grandma's Public Relations
This post originally appeared at Attorney at Work on Feb. 18, 2016. In yesteryear, if you wanted to circulate news, you yelled it over...


Revisiting the Law Firm Narrative
This post originally appeared in Susan Kostal's Legal Marketing Bits & Bites Newsletter. Sign up for more content here. The conclusion of...


Law Firm Histories
The conclusion of Downton Abbey has me thinking about law firm web copy. Say what, now? I’m speaking, of course, of law firm histories....


The Power of Legal Narrative
Unless you’ve been living off the grid, you know that TED talks are wildly popular. One reason why is that each carefully scripted...