This post originally appeared in Susan Kostal's Legal Marketing Bits & Bites Newsletter. Sign up for more content here. We all know the...

Unless you’ve been living off the grid, you know that TED talks are wildly popular. One reason why is that each carefully scripted...

All products and companies need a brand, and all individuals need a personal brand. It greatly influences the consumer’s buying decision,...

Consumer companies create dozens of consumer personas to sell products. Anybody who sells anything has likely labeled you, your needs,...